Get leads now.
Pay once they turn to profit.

ROI Leads finds exclusive, ready-to-buy enquiries for your trade and your area, funds the marketing itself, and takes a share only after you win the work.

Nothing to pay until a lead becomes paid work

A month on the model Illustrative example, not a client figure
Leads sent in the month 18
Jobs won from them 6
Revenue you invoiced £24,600
Our share of the profit £3,180
You keep £21,420
  • Pay on results You pay a share of the profit a lead earns, after the job is won.
  • No win, no fee No retainers and no setup cost. If the leads do not land, you owe nothing.
  • A return you can read Every lead is tracked to the revenue it brought in, so the ROI is on the table.
  • One firm per area Each enquiry goes to a single business per trade and town, never resold.

How pay on results works

Three moves, and the money only changes hands on the last one.

  1. 01

    We build the lead source and carry the cost

    We rank the web assets that reach people looking to buy in your trade and area. The marketing spend and the risk are ours.

  2. 02

    You get exclusive, qualified enquiries

    Each enquiry is checked and sent to one business per area. You quote the work you would have taken anyway.

  3. 03

    You pay a share once it turns to profit

    When a lead becomes paid work, you keep the bulk and we take an agreed share. Win nothing, pay nothing.

How it compares to buying leads the usual way

Most marketing asks you to pay before you know if it works. Shared directories sell the same enquiry to everyone, retainers bill through the quiet months. Our fee waits for yours.

Consideration Shared lead sites Monthly retainer ROI Leads
When you pay Per lead, up front Every month, win or lose After a lead becomes profit
Who else gets the lead Sold to several firms Depends on the agency One firm per area, never resold
Who carries the risk You do You do We do

Built around your trade

The enquiries are filtered to the work you actually do, so you quote real jobs rather than sifting through the rest. Three of the trades we run, with more going live each week.

Live

Bathroom Fitters leads

Bathroom enquiries from homeowners ready to renovate, sent to one fitter per area and paid for out of the jobs you complete.

Bathroom Fitters leads
Live

Boiler leads

Boiler enquiries from homeowners who need a repair or a new install, sent to one heating firm per area and paid for from the jobs you complete.

Boiler leads
Live

Builders leads

Building enquiries from homeowners planning real projects, sent to one builder per area and paid for out of the jobs that go ahead.

Builders leads
Live

Double Glazing leads

Window and door enquiries from homeowners ready to buy, sent to one installer per area and paid for out of the orders you win.

Double Glazing leads
Live

Driveway leads

Driveway and paving enquiries from homeowners ready to improve the front of the house, sent to one installer per area and paid for out of the jobs you win.

Driveway leads
Live

Electricians leads

Electrical enquiries from homeowners, landlords and businesses ready to book, sent to one electrician per area and paid for from the jobs you win.

Electricians leads
Live

Financial Advisers leads

Consented, pre-qualified enquiries from people looking for regulated advice, sent to one adviser per area and paid for from the clients they become.

Financial Advisers leads
Live

Heat Pump leads

Heat pump enquiries from homeowners moving off gas, sent to one installer per area and paid for out of the installs you complete.

Heat Pump leads
Live

Kitchen Fitters leads

Kitchen enquiries from homeowners ready to invest, sent to one fitter per area and paid for out of the jobs you win.

Kitchen Fitters leads
Live

Loft Conversion leads

Loft conversion enquiries from homeowners ready to add a room, sent to one specialist per area and paid for out of the jobs that go ahead.

Loft Conversion leads
Live

Plumbing leads

Plumbing enquiries from homeowners and businesses who need the work done now, sent to one plumber per area and paid for out of the jobs you complete.

Plumbing leads
Live

Roofers leads

Roofing enquiries from homeowners and businesses ready to book, sent to one roofer per area, paid for only when they turn into work.

Roofers leads
Live

Solar Installers leads

Exclusive solar enquiries from homeowners who have already decided to buy, sent to one installer per area and paid for out of the jobs they win.

Solar Installers leads

Wherever you work

The same model runs town by town and city by city, matched to the areas you cover.

Live

Birmingham

Leads for Birmingham and the West Midlands on a no win, no fee basis, exclusive to one firm per trade and area.

Leads in Birmingham
Live

Bristol

Exclusive, pay on results leads for Bristol and the South West, sent to one business per trade and area.

Leads in Bristol
Live

Cardiff

Performance based leads for Cardiff and South Wales, exclusive to one firm per trade and area, paid for out of the work they win.

Leads in Cardiff
Live

Edinburgh

Leads for Edinburgh and the Lothians on a no win, no fee basis, exclusive to one firm per trade and area.

Leads in Edinburgh
Live

Glasgow

Exclusive, pay on results leads for Glasgow and the west of Scotland, sent to one business per trade and area.

Leads in Glasgow
Live

Leeds

Performance based leads for Leeds and West Yorkshire businesses, exclusive to one firm per trade and area, paid for out of the work they win.

Leads in Leeds
Live

Leicester

Exclusive, pay on results leads for Leicester and the East Midlands, sent to one business per trade and area.

Leads in Leicester
Live

Liverpool

Leads for Liverpool and Merseyside on a no win, no fee basis, exclusive to one firm per trade and area.

Leads in Liverpool
Live

London

Performance based leads for London businesses, exclusive to one firm per trade and area, paid for out of the work they win.

Leads in London
Live

Manchester

Exclusive, pay on results leads for Manchester and the North West, sent to one business per trade and area.

Leads in Manchester
Live

Newcastle

Performance based leads for Newcastle and the North East, exclusive to one firm per trade and area, paid for out of the work they win.

Leads in Newcastle
Live

Nottingham

Leads for Nottingham and the East Midlands on a no win, no fee basis, exclusive to one firm per trade and area.

Leads in Nottingham
Live

Sheffield

Performance based leads for Sheffield and South Yorkshire, exclusive to one firm per trade and area, paid for from the work they win.

Leads in Sheffield

Why the risk sits with us

ROI Leads runs on the same deal across every trade and town: we earn once you earn. That only works if the leads are good, so it keeps us honest about the ones we send.

British SEO entrepreneur and investor. James built his lead generation companies on a simple deal: he only earns when the leads earn first, so the risk sits with him rather than the client.
James Dooley Founder, ROI Leads

Questions, answered

The things most owners ask before they start.

How does pay on results lead generation work?

We build and fund the marketing that brings in enquiries for your trade and area, then send each one to a single business. You pay an agreed share of the profit only after a lead becomes paid work. If nothing lands, you owe nothing.

What does it cost to start?

Nothing up front. There is no setup fee and no monthly retainer. The first thing you pay is a share of the profit on the first job you win, so the model funds itself.

Are the leads exclusive to my business?

Yes. Every enquiry goes to one business per trade and area, and is never resold. You are not racing four other firms to quote the same job.

Which industries and areas do you cover?

The model works across more than a hundred trades and professions and towns and cities right across the UK. You set the areas and the type of work you want when you join.

See the numbers on your own leads

Book a short call and we will map the demand in your trade and area, and how the split would work for you.